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News and ambition in the future Baoli

20 / 07 / 2021
Baoli Italia organized a roadshow to present the KBE20/25-N to the network , the new range of electric trucks with a capacity of 2 and 2.5 tons, improved in terms of performance, ergonomics and compactness. The series of meetings, which will touch Lainate, Naples and Catania to involve all dealers, will also be an opportunity to take stock of the extraordinary development that the brand is recording.

Since it was launched on the Italian market in 2015, Baoli has never stopped growing. Thanks to a first-rate service, the quality of the machines and the constant expansion of the product range, Baoli has been able to establish itself as one of the leading forklift manufacturers in Italy and is gaining more and more important customers, such as Unicoop Tirreno, one of the 7 large Italian Coop, which has a fleet of over 200 machines. The sales and service organization is also growing, today the company is present throughout Italy with a widespread network of 70 dealers, half of which are single-brand, equally distributed between North (40%), Center (29%) and South (31%). To these are added two Baoli Partners, a new form of affiliation designed to cover the territory even better, overseeing the Italian provinces through specific agreements with some workshops that already collaborate with dealers and who will be able to carry out service and sales activities. The company has also recently strengthened its organization with the addition of Antonio Menichini, Area Manager, who will follow the dealers active in central and southern Italy.
“In the first months of 2021 we recorded an extraordinary growth in sales – said Massimo Marchetti, Head of Sales of Baoli in Italy, -and by the end of the year we aim to exceed the record levels reached in 2019. The Baoli brand is increasingly known and appreciated in Italy for the excellent quality / price ratio and the high level of service we are able to offer. If initially we mainly addressed SMEs, today we also work for large industrial companies. At this point, our ambition is to become the 5th brand in Italy in terms of sales volumes, expanding our range with electric forklifts from 3 to 5 tons “.
The meeting with the network was an opportunity to present the aforementioned KBE20/25-N, the electric forklifts with a capacity of 2 and 2.5 tons that replace the previous models of equal capacity, which in terms of volumes are the best-selling Baoli products in Italy. More compact, ergonomic and more performing than the previous models, the new forklifts are equipped with a braking energy recovery system and offer the lateral battery extraction system for the first time on a Baoli product. An important feature, capable of increasing the productivity of the vehicles used over several shifts and improving operator safety when changing the battery. The new KBEs have been totally renewed aesthetically compared to the previous models, while the structure of the cabin, increasingly ergonomic and easy to access, guarantees clear visibility in all directions. The main components of these new machines are of high quality and have been supplied by important international brands, including the Italian company SME , supplier of the display and electronic control devices, and Juli , supplier of traction and lifting motors.
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